Marketer throws up on audience explaining Earned SEO

Slide2From Michel Gunn of Gunn Multimedia Partners, Inc., we learned that from billions of entities on the internet, they aren’t all our competition; but a healthy few hundred-thousand show up in any given keyword search.  For this reason, she explains why SEO is sometimes prohibitively expensive.  (Some companies pay tens of thousands of dollars for top spots on Google, Yahoo, Bing, and others.)

She explained some of the ways to build a successful ‘Earned’ Search Engine Optimization (SEO) network for our businesses.  ( I think we all realized now why the SEO specialists don’t divulge all the details.) Her agency does this work and they call it their ‘Guardian Angel’ Program.

“You must be thorough when hiring a SEO specialist.  You need to understand how they get your phone to ring.  And most importantly, is what they are doing is sustainable without throwing tons of money at it every month?”, she proclaims.  Giving you periodic reporting is how she keeps their work transparent.  Through Gunn Multimedia’s work, they build a foundation versus buying you a pretend one. This improves your search results organically along with building bulletproof conversion elements, and in doing so, there is a little voodoo involved (the linking and connecting).  They love the science to it and enjoy building businesses solid ground — in a vast and virtual market place.

Some of their Guardian Angel Program strategies include:

  • High volume back linking
  • Multiple Video creation (whether branded or generic how-tos with you logo)
  • Blog writing– where you can gain some ground
  • Robust profile re-writing, thus covering more keyword ground
  • Review placements building on own site, Yelp, Google plus, Angie’s list, HomeAdvisor.com, NY Law sites, Appraiser Guilds, etc.
  • Fetch program establishing- encouragement or retrieval/copy editing of your clients reviews (for you)
  • On-page manipulating of copy on your websites
  • Conversion element adding to your websites
  • Call-to-action re-writing; meeting the real needs of your customers.
  • …and others based solely on your offerings and how you are perceived by a cross section of the search engines

If you’re going to play the search engine ranking game, you have to shoot for page one and above the fold, otherwise you might as well be on page 31.

Call or Email Michel  at michel@gunnmultimedia.com and 917-678-0455 to learn more or read our monthly published Digital Marketing Magazine for great information.


Michel Gunn

Gunn Multimedia Partners, Inc.    |   If you found the presentation helpful, please you let her know. |   GunnMultimedia.com   |  917-678-0455

… because at the foundation of every successful business is a creative agency.

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